Thursday, November 1, 2007

Corporate Communication: Why is it so bad?

Why is Corporate Communication so bad?

Over the past few years, I have come to the realization that there is a SERIOUS problem with corporations and the communication within them. There are so many people who work with corporations, that it is easy for those people to make decisions and create problems with other departments without every realizing this.

A corporation consists of various different departments that are all inter-dependent. The success of one department is based on the other. Every person has their own position and job definition. In theory, each person should be able to perform their job, and when finished, the resulting work will benefit others around them. In essence the Corporation takes its definition from an assembly line. The finished product is a "well oiled machine."

What I don't understand is why do departments not communicate? I believe I know the answer:
Their work-flow and management process is flawed and not properly defined.

So what do you do about it?

When you recognize that the process is failing, you need to step in and assess what is happening. You will probably find that there are multiple people doing parts of other people's jobs without them knowing it. You will probably find that there are people who are stepping on other people's toes. You will probably find that there are managers who do not know what is happening in their departments. You will probably find that there are people not willing to communicate with other departments or people. You will probably find people who are afraid of change. And you will probably find that there are people who are not willing to listen.

You need to assess what is happening in your business. You need to have a strong management in place that is willing to talk, willing to change, willing to listen, and willing to admit when something is wrong. Business is not about who is to blame! Business is a thriving entity. You need to work together. If a business cannot communicate well, then it will become bloated and ineffective.

It is time to start talking!

Talking: The Lost Form of Communication

In today's society it is becoming more and more common to communicate via phone, conferencing, email or text messaging. May I make an observation: if you feel you don't understand what someone is saying, maybe you should communicate with them in person. Communicating in person allows you to read their body language and really understand the misunderstanding taking place. You cannot substitute real live one on one speaking and talking with something that is more substandard. Be willing to make a real commitment to understanding other people. This is the key to a large corporation.

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