Do you remember the saying: "The Customer is always right!" I think, personally, that this should be the way to run a business. If you want to be successful, you need your customers. If you want to be able to stay ahead of the curve and do all in your power to avoid the downfalls of the standard s-curve, listen to your customers.
Every person in the world who works with people will have to admit that they have had a hard time with at least one customer in their life. They will tell you that the customer didn't understand what was happening, that they really didn't understand the problems they were discussing. Although this may be true, there is one vital paradox that is found in this scenario: both the customer and the employee are right.
The customer is describing a behavior and a use case to the employee. The employee is understanding the use case and trying to fit it into their knowledge base. The simple solution to all conflicts in a business is effective communication. If you want to have effective communication then Listen to each other!
Here are some links for some ideas on listening:
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